As a new weight-loss program, Hourglass wanted to be sure to create a strong and distinctive brand in all marketing pieces. Whether direct to consumer or working with corporations to enact company-wide fitness initiatives, the look and message had to reflect all that Hourglass represented. Working with Paragon Design Group for graphic design and Colleen Spencer of C. Spencer Design for the overall vision, HT Creative assisted in the concept development and copywriting of a piece that could adapt to many uses while also conveying a unique and persuasive weight-loss message.