Chances are you have a preconceived notion of what it would be like to work with a software development company. All I can say is, think again. QiSOFT is one fun, energetic, out-of-the-box group of intellectuals who truly have an appreciation for great marketing. HT Creative was hired as the international company’s lead copywriter, tasked with making a complex software suite easily understandable by the target audience. Not only did QiSOFT need to increase exposure, it also needed to significantly improve comprehension of all that its products can achieve for customers. So far, HT has had the opportunity to develop copy for sales sheets, brochures and most recently, an entirely new web site. This is definitely an experience where I learn something new every day!